Creative Design
I manage the creative design and visual direction for the brand, from ideation to final execution. This includes brand development across logos, typefaces, graphics, color palettes, and other visual elements. I lead projects such as our hotel pocketbooks, print magazine covers, and custom editorial visuals for online articles, social media, and special edition newsletters.
Hotel Pocketbooks
For this project, I bring the concept of our “Hotel Pocketbooks” to life through layout design. As one of Hotels Above Par’s key revenue initiatives for 2025, these mini guides spotlight where to eat, drink, shop, and explore near each boutique hotel.
Print Work & Advertorial
For Hotels Above Par’s print issue, I collaborate on the magazine cover concept and design custom advertisements for key brand partners. I utilize Canva and high-res imagery from partners to create layouts that align with the publication’s elevated visual identity while reflecting each partner’s unique branding.
Print cover design, featuring a hero image framed by carefully chosen typefaces and text placements.
Print ad for Essentialist, designed to reflect the magazine’s editorial tone and the brand’s luxury ethos.
Tailored ad for ZBiotics, merging the brand’s science-forward identity with our magazine’s travel aesthetic.
Editorial Graphics
In line with our weekly editorial schedule, I design cover graphics that enhance each article’s editorial look and feel. For our e-commerce style section, Shop Above Par, I lead creative direction, developing custom graphics that reflect the story and align with brand partnerships.
Custom editorial graphic for Hotels Above Par/Shop Above Par’s feature with Isle of My, connecting the brand’s collection to global destinations through editor styling.
Visual design for Hotels Above Par/Shop Above Par’s feature with ZBiotics, showcasing an editor-tested routine for responsible drinking.
Custom cover visual for Hotels Above Par/Shop Above Par’s Medik8 partnership, highlighting how the brand’s Crystal Retinal supports skin during travel.
Custom graphic for a fall style guide in collaboration with Poetry, featuring editor-styled looks shot in NYC for Hotels Above Par/Shop Above Par.
Events & Experiences
From bespoke invitations and panel leaflets to thoughtful product placement and branded newsletters, I conceptualize and execute creative elements for sponsored events. Below, see how this came to life at our international panel at The Hari London.
