Creative Design
I manage the creative design and visual direction for Hotels Above Par, shaping brand identity through logos, typography, graphics, color palettes, and more. From concept to final execution, I lead design for hotel pocketbooks, print magazine covers, and custom visuals for digital articles, social media, and special edition newsletters.
In-Room Reads.
As one of Hotels Above Par’s core revenue initiatives for 2025, these pocket-size guides were created to spotlight where to eat, drink, shop, and explore near each boutique hotel. Developed in collaboration with our paid hotel partners, the in-room reads are curated for guests seeking stylish, on-the-go recommendations during their stay. I led the layout design, copywriting, content ideation, and image selection—bringing each edition to life using Canva.
Editorial & Print Design.
For Hotels Above Par’s inaugural print magazine, I collaborated with the publisher to conceive the cover design and creative direction. I also supported our Editor-in-Chief by editing all editorial content across the 65-page issue, ensuring copy, bylines, photo credits, and visual elements were accurate ahead of print. To spotlight our paid partners, I designed custom advertorial layouts featured throughout the issue.
Experiential & Event Design.
For Hotels Above Par’s first global travel panel in London, I collaborated with Bond Global PR and their client, The Hari London, to design bespoke invitations, printed pamphlets, and branded product placement for guests attending the evening of travel-focused conversation and connection.